YouTube launches Indian edition to woo surfers

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Updated: 08/05/2008 | 11:42 PM IST

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Neha Jain

Thursday, May 08, 2008 (New Delhi)

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The popular video-sharing website YouTube has announced the launch of its local Indian version Youtube.in. Google’s desi version of YouTube is sure to send jitters down the competition’s spine with its localized home page plus search functions.

An initiative that is set to benefit students, YouTube India is reaching directly to Indian students, as Google India has tied up with Indian Institute of Technology for uploading classroom lectures for free.

"Companies like YouTube or an agency which has a large bandwidth and storage is helping us for free for distribution and disseminations and it is an enormous cost savings for us," said Dr Mangala Krishnan, Professor, IIT, Chennai.

Google India is also joining hands with media partners around the country to establish revenue sharing programs.

"With YouTube now monetizing their content and sharing their revenues with partners like us in a very transparent way. It has opened up a completely new revenue stream for content owners and partners like us," said Rajat Barjatya, MD, Rajshri Media.

Google India is working on monetizing plans where anybody can earn money from their uploaded content.

"Certainly we are interested in investigating ways to bring multiple ways to our partners and customers to monetize their presence in digital world in India as well," said Shailesh Rao, CEO, Google India.

Few years back Google acquired YouTube for $1.65 billion in stock and the internet giant says to sustain its leading position it is open to acquisitions of similar platforms in India too.