India's top real estate firm DLF has finally opened its much talked about luxury mall Emporio to the general public on Monday but the mall has had its share of controversies and the going hasn't been easy for DLF.
A lot of foreign brands had to postpone their India plans because the mall's opening was delayed by three quarters.
Sources tell us that there are still Indian designers who have not paid rentals and advance deposits and most importantly the sky rocketing rentals at around Rs 1000 per sq ft per month just don't make business sense.
“I don't know about rentals in Emporio but it is very difficult to make money at rentals above Rs 800 per sq ft,” said Arvind Singhal, Technopak Advisors.
However, analysts say that a few of foreign brands with deep pockets such as Gucci, Armani and Louis Vitton may stay invested but Indian designers who have a significant presence in this luxury mall are keeping their fingers crossed.
“We hope that the good mix of foreign brand and domestic brands would work for the mall, as all brands are established we give it 15 months before we decide if we will make money out of this mall,” said Sandeep Khosla, a fashion designer.
Though the opening of Emporio is good news for high-end consumer and luxury goods makers but the controversy around DLF’s windfall gains at the expense of retailers will only die down after the success of this mall.