Lupin enters into marketing alliance with Forest Lab

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Updated: 19/08/2008 | 06:28 PM IST

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Press Trust of India

Tuesday, August 19, 2008 (Mumbai)

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Pharma major Lupin Ltd on Tuesday said it has entered into a multi-year promotion and marketing management for AeroChamber Plus line of products with Forest Lab Inc.

The product will be promoted among pediatricians through its US-based subsidiary as about two thirds of AeroChamber Plus prescriptions are written by pediatricians, the company said.

AeroChamber is a device used with metered dose inhalers to improve delivery of medication to the lungs in the treatment of asthama among others.

Lupin Managing Director Kamal Sharma said the marketing alliance with Forest presents significant opportunity for growth in the US market.