Gold sales have picked up phenomenally after a fall in its prices to 12,000-level following consistent steep fall in equity markets which has boosted the demand for the metal as a safe investment option.

As per the All-India Gems and Jewellery Trade Federation (GJF) study, about 50 tonnes of the metal has been consumed during October 1-20 against over 80 tonnes sold in whole  of October-December quarter last year.

"Gold prices are correcting in the last few days and business is booming since last 2-3 days. This trend is likely to continue till the end of this year," World Gold Council Director Dharmesh Sodah said.

Gold prices had plunged to Rs 11,500-level per 10 grams last week before closing at Rs 12,210 per 10 grams on Saturday.

All-India Gems and Jewellery Association Chairman Ashok Minawala said sales during this festive season have been "sporadic" and overall it is 15-20 per cent higher than last year.

"Low prices of gold and the festive period of Diwali have become double opportunity for the consumers across the country to buy gold," Minawala said.

Consumers are positive towards gold and this trend is likely to continue during November and December when sales may go up by 50 per cent compared to last year, Minawala added.

Retailers also confirmed strong consumer demand for gold during this festive season and said the growth has taken place place in spurts.

Delhi-based Om Sons Jewellers' Suresh Verma said, "Gold sales may rise further during 'Dhanteras', a festival which is considered auspious to buy precious metals.

This positive trend is likely to continue even after Diwali, which is immediately followed by the marriage season that goes up till the first two months of next year, another trader said.