Birla Sun Life Tax Relief '96" (BSLTR'96") has been adjudged "the World's Best-Performing Equity Fund" for the 13-year period ended 30 September 2009, according to Lipper global data.

Birla Sun Life Tax Relief '96 has secured the 1st rank based on 13 year annualized return of 35.33% in Indian Rupee as of 30 September 2009. This recognition is based on the study of 3006 equity funds as per Lipper global fund data, excluding ETF funds and closed ended funds, having a minimum track record of at least 13-year as of September 2009.

A Balasubramanian, CEO, BSLMF, said, "It's a big honour for us. This recognition is a testimony of our strong and consistent equity fund performance. What is heartening though is that, while it was a historical achievement to have won the CNBC TV18 Crisil 'Mutual Fund house of the year' twice in a row, we have of late been recognized at the international platform as well. We want to acknowledge and appreciate the sustained support we have been receiving from our growing customer base. The strong growth momentum and demonstrative fund performance have helped Birla Sun Life Mutual Fund gain recognition from institutions like Crisil-CNBC TV18, ICRA, Lipper and Value Research".

Birla Sun Life Asset Management Company has recently won three international awards including "The Best Asset Management Company, India" by The Asset magazine, Hong Kong and the best "Onshore fund house, India" by the Asian Investor magazine, Hong Kong. These recognitions choose individual country's best performers from across Asia.

Lipper, a Thomson Reuters company, provides independent insight on global collective investments including mutual funds, retirement funds, hedge funds, fund fees and expenses to the asset management and media communities. Covering over 193,000 share classes and over 108,000 funds in 571 registered for sale (RFS) universes, Lipper is the world's leading fund research and analysis organization.

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