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BMW hikes price of entire range of cars in India


New Delhi:

Luxury car maker BMW today said it has hiked the prices of its entire range of cars, including the Mini brand, in India by up to six per cent with immediate effect.

"BMW Group India has announced a price increase for the BMW and Mini product range effective January 1, 2013," the company said in a statement.

The price increase will range between five per cent and six per cent, it added.

After the hike, the BMW range is priced between Rs 25.50 lakh and Rs 1.42 crore, while the Mini brand would cost between Rs 26.60 lakh and Rs 37.50 lakh.

Commenting on the development, BMW Group India President Philipp von Sahr said: "We want to maintain sustainable leadership in the Indian market with a strong brand and an exceptional model range with unbeatable product substance.

With the price increase, BMW Group will maintain its premium positioning in the Indian luxury car segment."

Story first published on: January 02, 2013 20:42 (IST)

Tags: BMW, Car price hike

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