"It is heartening to see a fairly young brand crossing 2,00,000 sales mark in just 37 months. This reflects the huge customer acceptability of the Ritz. Numerous changes being introduced now will make the Ritz brand more vibrant," vice-president (marketing) Manohar Bhat said in a statement.
The new Ritz has come with 52 changes, such as new front design and dual tone interiors, multi-information display on the instrument panel, electrically adjustable rear-view mirrors and body side-moulding.
"A pleasant delight is the 10 per cent improvement in fuel efficiency from 21.1 km per litre to 23.2 km per litre for the Ritz diesel, which has been achieved with numerous initiatives by the company's engineers," the company said.
The car is powered by a 1,248 cc DDiS diesel engine.