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Royal Enfield launches Bullet 500 at Rs 1.54 lakh

Royal Enfield launches Bullet 500 at Rs 1.54 lakh

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New Delhi:

Royal Enfield has launched new Bullet 500 priced at Rs 1.54 lakh (on-road, Delhi), the company said in a statement on Tuesday.

"The iconic Bullet motorcycle gets a new lease of power today with the launch of the Royal Enfield Bullet 500 in India," said the company, which is Eicher Motors' two-wheeler arm.

The 500 cc motorcycle will be available at Rs 1,53,855 (on-road price for Delhi) and it will be launched in a phased manner across the country, it added.

Initially, the bike will be launched in Punjab, Haryana, Chandigarh, Delhi-NCR and Kerala that have traditionally been the best markets for the Bullet.

"The Bullet 500 is a much-awaited model and while designing the bike for the Indian market, we worked with the preferences of our special Bullet-loving audience here," said Shaji Koshy, Royal Enfield's senior vice president for sales and marketing.

Bullet is the oldest motorcycle in continuous production with a fiercely loyal customer base across the world, he said.

It comes with a host of new features such as front disc brakes, rear gas shock absorbers, telescopic front suspensions, pillion backrest and electric start.

Story first published on: April 16, 2013 17:04 (IST)

Tags: Bullet 500, Royal Enfield, Eicher Motors, Shaji Koshy


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