Nokia announced the launch of Lumia 800 and Lumia 710. With this range, Nokia hopes to put up a better show against Google's Android and Apple's iOS.
“This market is a hyper innovative market and with every new innovation that Nokia has got in it has its own innovation that it has bought to dual sim and it has its own innovation that it has brought to the smart devices etc, every single time Nokia has had worthwhile innovation which excited consumers and we have gained significantly,” said S. Shivkumar, MD of Nokia India.
The Lumia smartphones run Windows 7.5 aka Mango OS and the company hopes that the two new models will target youth who are tech savvy and are well aware of the benefits of the handsets.
Over the last one year, Nokia's market share in the smartphone segment has halved. The biggest gainer has been rival Samsung, whose market share is almost equal to Nokia's. Apple's iPhone has increased market share from and commands the top end of this market. RIM's BlackBerry has also half of its market share in India.
Who's the smartest in smartphone market?
Q3 2010 Q3 2011
Nokia 65 32
Samsung 5.6 31.1
Apple 0.1 3.6
RIM 18.5 9.6
While Nokia has been under pressure in the upper end of the market, new homegrown brands are eating into the market that is showing enviable growth.
Being a leader, Nokia has been under pressure from upstarts like Micromax, Lava, Zen, Maxx. The demand for these phones has been so strong that Micromax, for example, has run up annual sales of nearly Rs 2000 crore in the first three years of operations.
Nokia will, clearly, have to be nimble in the marketplace to do what it has been known to do: Connecting people.