"Commentary via social media has really taken off at and beyond Davos this year. It is no longer the preserve of economic experts or political figures, but rather, anyone with an opinion, is able to share it with global audience," Adam Bates, Global Head of Innovation at KPMG, said.
The aggregated online service, www.WEFLive.com, presented by KPMG International exclusively for the WEF, distills in real-time the conversations from delegates who are using Twitter to share their views.
Users can filter the conversation based on the annual meetings themes, speakers, delegates and other filters.
On day one, 459 delegates generated 4,436 tweets with 8,021 replies and 18,718 retweets. The top trending topics were 'Angela Merkel', 'Europe' and 'People' relating to Davos.
On day two, 440 delegates generated 3,312 tweets with 4,816 replies and 14,302 retweets and the top trending topics were 'David Cameron', 'Africa' and 'Social'.
"Not so long ago, the debates were the preserve of the few and most of us had to wait to hear about them. With the innovative use of social media it is possible to be in Davos without actually being there--meaning business and individuals alike have a chance to air their views on the issues that matter," Bates added.
Signaling the growing influence of people without public office, to date public figures have posted 935 tweetsa figure almost matched by technology pioneers (920 tweets) and dwarfed by young global leaders (1,130 tweets), KPMG said.
Bates further said "for delegates, this presents a fantastic opportunity both to engage and gauge points of view.
There is always a risk that issues may be hijacked, but with the proliferation of social media it is a bigger risk to refuse to get involved."