NDTV Profit

Jacqueline Fernandez Invests In Juice Start-Up Rakyan Beverages

Rakyan Beverages, which provides doorstep delivery service in Mumbai, Pune, Delhi, Gurgaon and Bengaluru, was founded by Anuj Rakyan in 2013.
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Jacqueline Fernandez said on Twitter that a
Jacqueline Fernandez said on Twitter that a "major announcement" was coming up on Monday.

Highlights

  1. Jacqueline Fernandez said 'a major announcement' coming up on Monday
  2. Mumbai-based Rakyan Beverages sells juices under brand RAW Pressery
  3. Sequoia Capital among big investors in RAW Pressery
Actress Jacqueline Fernandez has invested Rs 3.5 crore in Mumbai-based start-up Rakyan Beverages, which sells juices under the brand Raw Pressery. ""We are privileged to have Jacqueline make an investment in our company," RAW Pressery co-founder and managing director Anuj Rakyan told NDTV Profit. Rakyan Beverages, which provides doorstep delivery service in Mumbai, Pune, Delhi, Gurgaon and Bengaluru, was founded in 2013. Raw Pressery is the first company in India to acquire a unique HPP (high pressure processing) technology, which increases shelf-life and maintains nutrition in natural products, according to its website.

The Bollywood actress said in a post on photo-sharing app-based platform Instagram; "All powered up for the big day with @rawpressery!! The news is out, I'm ALL IN!" She had earlier said on microblogging site Twitter that a "major announcement" was coming up on Monday.

All powered up for the big day with @rawpressery!! The news is out, I'm ALL IN! 💚 #GreenWarrior #BossLady #RawxJF

A post shared by Jacqueline Fernandez (@jacquelinef143) on


Sequoia Capital and Saama Capital Management are among the big investors in Raw Pressery. Globally, several celebrities - including Madonna and Beyonce - have been investing in beverage start-ups. Beyonce invested in watermelon-water start-up WTRMLN WTR last year. Earlier, Madonna invested in coconut water drink brand Vita Coco. American actor Jared Leto, who played Joker in 2016 Hollywood film Suicide Squad, invested in coffee company Blue Bottle Coffee the previous year.

Explaining her role, Mr Rakyan said: "She will be building awareness about our products through digital media. She will also use her celebrity status to promote our products."

Under the leadership of Mr Rakyan, RAW Pressery has grown into a national beverage brand, sold through various channels. He began his career as an investment banker with Morgan Stanley and moved from the financial world to brand consulting at FutureBrand in New York. He graduated in economics from Duke University in North Carolina.

Prior to founding RAW Pressery, Mr Rakyan was associated with Gitanjali Gems and Nirav Modi Jewels.

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