All About Ads: Is there room for more sports channels?
By Shruti Verma Singh | Published On: April 12, 2012 17:30 (IST) | Duration: 24 min, 35 sec
All About Ads looks at how the industry will cope with newer niche TV channels, Ten Golf and Sony Six being the latest entrants in the category. Broadcasters are hoping that digitization will change the game for the industry by reducing the dependence on TRPs and advertising. The show also takes a behind-the-scenes look at Mountain Dew's latest advertising campaigns.