All About Ads: Success mantras of small, international agencies
By Shruti Verma Singh | Published On: September 06, 2012 17:30 (IST) | Duration: 23 min, 23 sec
In this episode, the spotlight is on independent ad agencies, which are attracting big clients and making profits in less than a year. Also, a look at whether "Shockvertising", as a technique, works in advertising. We also find out whether independent agency Taproot's acquisition by Dentsu could have anything to do with winning Pepsi and Airtel accounts?