Mobile advertising in India: Why are clients wary of investing?
By Shruti Verma Singh | Published On: May 31, 2012 17:30 (IST) | Duration: 23 min, 39 sec
The mobile advertising market in India is a whopping $56 million with around 900 million consumers. Then why do clients shy away from allocating marketing monies in this medium? Also, watch Nestle's global digital head in conversation. Apart from that, watch some creative international mobile campaigns.