Karen Davidson on Harley's India plans
By Siddharth Vinayak Patankar | Published On: February 08, 2013 17:30 (IST) | Duration: 21 min, 35 sec
Karen Davidson, creative director of general merchandise at Harley Davidson, speaks to NDTV on the American motorbike maker's India plans. All excited about the India Bike Week 2013 in Goa, she adds that events are very important for taking the 'strong' brand to new markets.
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