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A Look At Predictions For Festive Spends This Year

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Amidst much fanfare, drums, cymbals and thousands dancing and rejoicing, several parts of the country bid adieu to Ganesha, ringing in the festive season. But what are predictions for festive spends this year? Does the low GDP growth shocker will impact advertisement spends too? We discuss this with Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network.

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