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Dharma 2.0: Ads Without Celebrities Are The Most Creative

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On AAA this week, Dharma 2.0's head and movie director, Punit Malhotra gets candid about the growth strategy for the content creation arm of Dharma Productions. As consumers cut budgets, the big fat Indian wedding business goes for a trim, say most brands. Noodle brand, Maggi once again finds itself in troubled waters for containing excessive ash. And why Fukrey Returns' ad film is standing out.

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