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Durex launches chatbot to answer sex queries

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A unique innovative by Reckitt Benckiser, the consumer goods maker has launched a chatbot for its condom brand, DUREX. Infact, it's not a one or two day campaign but a platform where people of both genders can get their sex related queries answered. But the question is, can a chatbot help in brand building or is it merely a marketing gimmick?

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