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Is Star India’s Decision To Buy IPL Rights For 16.347 Crore Worth It?

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Star India bagged Indian Premier League (IPL) media rights for five seasons with record Rs. 16,347 bid. Is the broadcaster's decision to break its bank worth it? We discuss this with CVL Srinivas of Group M. And, amidst much fanfare, drums, cymbals and thousands dancing and rejoicing, several parts of the country bid adieu to Ganesha, ringing in the festive season. But what are predictions for festive spends this year? Does the low GDP growth shocker will impact advertisement spends too? We discuss this and lot more in this episode of All About Ads.

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