Social networking: The new battleground for displeased home-buyers
By Arjun Chowdhuri | Published On: January 05, 2013 09:20 (IST) | Duration: 2 min, 47 sec
When it comes to real estate, hell hath no fury like a homebuyer-made-to-wait. Displeased customers are now opting for social networking sites as a platform to get back at developers. As a result, builders with delayed projects are being forced to either hire external agencies or set up in-house online reputation management teams to tackle the crisis.