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Thums Up Turns 40

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From being a macho and daring brand to now "being toofani" with a large heart, Thums Up is one brand that has maintained pole position in the cola category, surpassing global brands- Coca Cola and Pepsi. The brand recently turned 40 and introduced a new variant- Thums Up Charged. But what are the brand's post 40 plans? Listen in.

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