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Zara's Late Entry Into The Online Space A Strategic Decision?

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The wait is finally over! Spanish fashion brand, Zara has launched its products online. The launch comes in at the right time, in the midst of the festive season when all of us don't really mind splurging a little extra. But at a time, when most fashion brands have reached a mature stage online, the question arises - Is Zara a little late to the party? We take a look.

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